Do you believe in MAGIC?

The interesting thing about MAGIC is that everyone believes it is magic except for the magician. He knows that it is just illusion. The same could be said for those so called "lead generating" services out there that claim that they can do MAGIC for contractors (we won't mention their names but you know who they are).
The essential problem with these services boils down to sheer logic "If the SERVICE is big enough to get 100,000's of leads every day, then they are too big to check and verify these leads." Translation "you pay for false leads and they make money off of false leads". But really, when we think about it, those of us contractors who have fallen for this, who have believed the illusion, partly have ourselves to blame.
Why? Because our fathers all told us "if it sounds to good to be true then it probably is". The whole concept of just signing up for a service and having someone else do all of the work for you is never a good or workable idea. Half of being a contractor is doing the hands on building and fixing. The other half is the business half, including the marketing.
As contractors we take pride in our work and we take responsibility for it. It is time we take responsibility for our marketing and generate our own leads instead of thinking that is will happen by MAGIC!
That doesn't mean that we have to go from door to door passing out fliers (I've done that and gotten business that way) but there are plenty of free and inexpensive ways to use the internet and technology to market your business and GENERATE YOUR OWN LEADS. What an interesting concept.
Continue to use resources like our FREE website to educate yourself and sharpen you marketing skills and leave the MAGIC for the magicians.