is BBB a bunch of BBBS?

There has recently been a lot of talk on both local and national news programs about the Better Business Bureau and its inadequacy. As I've watched these news specials I've laughed to myself because they are just touching on a topic that we've been talking about for the past year.

The fact that it makes no sense for homeowners and customers to rely on a service, be it Angie's List or the BBB, that rates contractors and businesses who are paying customers of said service. Anyone with common sense can see that this scenario creates a huge conflict of interest, a situation in which contractors and businesses can essentially BUY a better rating!

In order for a service to be ethical, honest, and useful in regards to rating businesses, it can't also be making money off of those same businesses that it is rating.

We ascribe to the philosophy that it is better for a service like this to find other sources of income, such as advertising. Also, rather than trying to rate a contractor or a business based solely on the info received from customers of said business, we prefer to create a platform by which the business can showcase itself and its work and then allow potential customer to use this info to make their decision. Why? Because the customers that write in to the BBB or services like Angie's List often have their own agenda. They could be a competing business disguising itself as a customer in order to give their competition bad pub. They could also be the business disguised as a customer giving itself a good rating in order to give itself good pub.

Rather than weed through all of this foolishness, why not use a service that allows you the contractor to promote yourself and shape your own image by posting pictures, info, articles, etc. about your business? The harder you work, the better your rating. Oh yeah, and it's free. That's the goal of Watch Dog Contractor Service. So join us. Sign up, participate, post, blog, be a part of something unique and useful.